Victory loves preparation.
Practical business consulting and broking for owners and managers navigating disruption, improving performance or preparing to grow, buy or sell.
A focused conversation about your business.
Six services. A clear starting point.
Start with the problem that matters most. We agree the scope, the deliverable and the work needed to move forward.
Protection comes first
Respond to disruption, prepare for emerging threats and regain control. Get a clear view of the position and practical help with the response. Where appropriate, this can include pre-insolvency turnaround and restructuring support.
For Owners and leaders facing commercial pressure, significant change or growing uncertainty.
Flat sales. Inconsistent results. Opportunities that never turn into business. Find where revenue performance is being held back and focus on the opportunities your business can support.
For Business owners and sales managers responsible for sales performance and growth.
Revenue is only part of the story. Address the costs, delays and operating inefficiencies putting pressure on your profit, with practical improvements to how the business works.
For Business owners and operations managers dissatisfied with the profit their business produces.
Strengthen earnings quality, management capability and the foundations of business value. Reduce dependence on you and create greater choice, whether a sale is close or years away.
For Business owners and general managers focused on building lasting business value.
Expansion, acquisition, succession or a future sale. Clarify the direction and prepare the people, operating foundations and business information needed to move forward.
For Owners planning expansion, acquisitions, a leadership transition or an exit.
Practical business broking for buyers and sellers ready to act. From finding the right opportunity or taking your business to market, to negotiations and coordinating due diligence with your legal and accounting advisers, get hands-on support through to settlement.
For Owners ready to sell and buyers pursuing an acquisition. Representation, scope and timing are agreed for each transaction.
Protect first. Build from strength.
In martial arts, you learn to protect yourself first. I apply the same principle to business.
Business has its battles. You may lose a battle, but you never want to lose the war — or the business you’ve worked so hard to build.
That’s why I recommend addressing significant threats and dependencies early. When things are difficult, a calm voice and a fresh set of eyes can help you make the next decision.
Talk through your situationFive consulting programmes. Each focused over 12 weeks.
For our five consulting programmes: a defined problem, an agreed scope and a practical deliverable. Hands-on support to help you make meaningful progress.
Weeks 1–2
Understand your current position.
Weeks 3–4
Agree the priorities that matter most.
Weeks 5–8
Develop the agreed solution around your business.
Weeks 9–12
Put agreed priorities into action and review progress.
Agreed before we begin. A fixed scope and fee, paid upfront. Urgent issues are addressed from the outset. Owner and management sessions, team discussions and implementation support are included where agreed.
A clear choice at the end. You keep your deliverable and can continue independently. Optional monthly support is available for further execution and accountability. Business broking is a separate engagement, with scope and timing agreed around the transaction.
Meet Martin Oosthuizen
I understand the responsibility that comes with owning a business.
I’ve built, operated, grown and sold businesses, led state and national operations, and worked alongside owners to improve performance.
My experience brings financial analysis together with an operator’s perspective: what needs to change, what the business can support and what it takes to get the work done.
I’m comfortable being uncomfortable. When a business is under pressure, I bring a calm approach, commercial judgement and a willingness to work through difficult decisions.
Let’s talk about your businessGrew a NSW master franchise from one to eight locations in 15 months, with 65 staff and weekly production of more than 40,000 units.
Owned Plus Fitness Brookvale and F45 studios in Manly and Balgowlah, with direct responsibility for business performance.
NSW/ACT State Manager for Forty Winks, supporting 18 franchisees across 30 stores. ANZ Franchise Business Manager for Narellan Pools.
Lease and franchise negotiations, recruitment, team leadership, business sales and navigating businesses through COVID.
Commercial experience across industries
Industries I’ve owned, operated and advised in. Broad experience, grounded in the realities of running a business.
Fitness experience includes big-box health clubs, 24/7 gyms and small-group personal training.
Important business statistics
What would happen if your biggest customer left — or you needed to sell sooner than expected? These figures show why preparation deserves a place on today’s agenda.
Australia · FY2025–26
14,153
or had a controller appointed for the first time during the financial year.
ASIC · Series 1 (Excel)Australia · FY2024–25
57%
of failure in initial external administrator reports. Cash shortages and high cash use were the most frequently nominated cause.
ASIC · Reported causes (Excel)Australia · FY2024–25
50%
as a cause of failure in initial external administrator reports. It is a reason to examine how decisions are made before pressure builds.
ASIC · Reported causes (Excel)Australia · MYOB survey, 2025
48%
within one to five years, among surveyed SME owners and operators in that age group.
MYOB · Succession researchAustralia · MYOB survey, 2025
24%
among all SME owners and operators surveyed. An intention to leave and a plan to leave are different things.
MYOB · Succession researchUnited States · Q4 2023
7–10months
was the range of median completion times across deal sizes in the IBBA / M&A Source survey. Preparation starts earlier.
IBBA / M&A Source · Report (PDF)ASIC cause percentages are rounded from 9,585 initial reports; several causes can be reported for one company. MYOB figures refer to the different respondent groups shown. US sale timings describe completed transactions, not an Australian forecast or a promised result.
You’ve worked hard to build it.
What needs attention before your next move?
The next move starts with a conversation
Tell me what’s happening, what you want to change and where you need support. We’ll discuss your situation and whether working together makes sense.
Choose a time to talkSydney, Australia
Prefer a call back?